Objective >>

This project developed an integrated editorial system across print and digital platforms for Karl Blossfeldt’s botanical photography. The challenge was to balance atmosphere and readability, creating a clear narrative flow that honors the imagery’s precision and sculptural detail without distracting from the work.

Approach >>

My approach built a restrained typographic system that translates consistently from print to screen. Using generous whitespace, measured hierarchy, and quiet contrast inspired by Blossfeldt’s formal clarity, I created an editorial experience that gives images space while maintaining clear navigation and readability across formats.