This project transformed a poorly designed grocery sale sign into a cohesive, brand-consistent system for Organic Gold Kiwifruit across print and digital platforms. The challenge was to clarify dense promotional information through a stronger hierarchy while preserving scanability, product story, and an organic brand tone.

My approach created a flexible typographic and layout system
that scales across print and digital formats. Using an organic
palette, curved motifs, structured grids, strong hierarchy, and clean photography, I balanced promotional clarity with a calm, natural brand feeling across booklet, poster, and web applications.